因为…

因为,一个充满力量的词,因为它就是这么说的!

Our next power word is because.  Because is a power word because it tells people why they should do something,and that is the very essence of copywriting.  People viewing a page are already partially interested,but the word because gives them a reason to be interested.  The fact that the word because is a simple word that everyone knows only goes to underscore its place in our brains' communication centers.  Accessing these root words that are embedded so deeply has its own innate power,但是因为这也是一个逻辑世界在大脑的更高层次上运作,这也产生了强大的影响。

这样想:因为亚博体育下载这可能是我们在儿童时期学习的第一个逻辑性词汇,but we never stop using it.  We learn at a very young age not to touch dad's coffee because it is hot,or that we cannot stick our fingers in a door jam because we will get hurt.  We later learn that we lost a job opportunity because we did not groom ourselves as well as the other applicants,or that we had a misunderstanding with our spouse because men and women view the world so differently.  Ultimately,这个词因为它非常强大因为我们很久以前就学会了,而且一直在用;它与我们大脑的许多部分相连,因此它本身就是一个强有力的词。

因为要建立联系

While some people might think that the word because is innately argumentative or tends to cast a negative light on a subject may not have given enough thought to how to use the word.  Isaac Newton once said that an object at rest tends to stay at rest,and Dale Carnegie paraphrased this to mean that people tend to do what they normally do unless given a reason to do something different.  Before people will do something different,they need a reason to change their views.  This is where because comes into play.  Otherwise,观众留下观众和买家/转换器购买和转换,并继续前进。

这里有一些很好的例子来说明如何使用because来以一种积极的方式改变观点和/或告知:

  • 你需要ABC产品,因为…
  • 威尔·史密斯使用ABC是因为……
  • 我喜欢ABC甚于XYZ,因为……
  • 如果你喜欢XYZ,那你会喜欢ABC的,因为……
  • 如果你不停地流鼻涕,可能是因为……

另一方面是因为

在上述例子的另一方面,you have to drive home the benefit to the consumer.  In some cases,比如威尔·史密斯的例子,the comparison starts impersonal and then hopefully transits over to something more person with the used of the power word you.  This was covered in our last power word article,but the point is clear: combining because and you is a great way to double the effect of both.  The results can be nearly exponential in nature,and there are few power word combinations more effective than because and you.  If you happen to know of a better combination,请随意添加到评论部分。

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因为要结束销售

当需要出售或转换时,be sure to consider using because.  Remember that you want to make the reasons why you are asking for the sale clear to the customer and benefit-oriented.  Here are a few examples:

  • 今天就买美国广播公司的股票,因为你不想再活一分钟,因为你的第三只手已经长出来了!
  • 今天就去当地的ABC经销店买一辆跑车吧,因为你已经不再年轻了,酒吧里的年轻女士们看起来更喜欢炫富的男人了!
  • Every wonder why you finish last in races?  It's because you don't have ABC shoes!

再一次,note the combination of you and because.  This is a powerful combination,我几乎觉得我真的需要一辆新的ABC跑车(我的妻子会杀了我),即使我的第三只胳膊没有长出来,一盎司的预防…关键是你和因为的结合对完成交易产生了奇迹。

你喜欢的评论网站

One of the most common suggestions I received from our first power word piece was that I made an inadvertent omission that would actually be very helpful.  You guys were right,and I am sorry.  Slap my hand please.  Now that my punishment is over,利用这些知识,访问您已经经常访问的站点,并尝试确定有多少站点知道并使用because的功能。

你的建议

我们总是在寻找更多有影响力的词汇和读者的反馈,so please feel free to comment in our aptly titled comments section.  Why?  Because (see how it works?) we have the feeling that you have a lot to share,and we want to hear what you have to say.  Not only that,但其他读者也想听听你的建议!

查德·威里克是一个全球旅行者,枪手,老师,和父亲。他的爱好包括阅读,语言,混合武术,摄影,数字媒体,写博客,和家人在一起。